INDIE BEAUTY EXPO // 2020 BEAUTY TRENDS

Erin-Elizabeth Miller attends The Indie Beauty Expo 2020 in Los Angeles, CA
I had the amazing opportunity to attend The Indie Beauty Expo this year in LA. I had an incredible experience meeting the founders of budding brands and exploring all the hot new trends of 2020.

The most exciting part about this event was how many up-and-coming brands genuinely care about animal testing, clean, vegan, and organic ingredients, ethical business practices, eco-friendly packaging/processes and giving percentages of profits back to our planet and people. I see a big shift in the values beauty brands are creating, for a more sustainable and beautiful future for everyone.

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P.S. This article contains affiliate links, this means if you make a purchase I may get a small percentage of the sale (at no extra cost to you). As always, I only recommend products that I have tried and truly love.

CLEANSING

Juniper and Pine // Papaya Fuse Cleansing Oil - This lightweight cleansing oil smells like heaven and works miracles on my sensitive skin. It's cruelty-free and made in small batches here in the USA, with natural and certified organic ingredients like Papaya Seed Oil and Papain. I use 2-3 pumps and apply in a circular motion and my make up gently lifts away. Rinse with water and pat dry. No harsh soaps here!
Juniper and Pine // Rose Veil Mask -  This clay mask is designed to gently detox, exfoliate and help skin stay clear, healthy and balanced. Made with powerful and natural ingredients like antioxidant-rich Rosehip Powder, purifying Kaolin Clay and oil-balancing Rice Powder. Mix a teaspoon of powder with a tiny bit of water to make a paste. Apply and relax for 10 minutes to transform tired, dull skin into a healthy, smooth complexion.
Daily Concepts // Daily Bio Cotton Makeup Removers -  Face Wipes and Cotton Rounds are so last year. (and SO wasteful) Forget your grandma's washcloth- these double sided, natural, re-usable, machine washable, zero-waste, zero chemical,  makeup remover pads works wonders.  Just add warm water (no cleanser required) and wipe away! What I love most about this brand is they care about the future of the planet and the mark they ultimately leave behind. They also partner with Lava Mae, a traveling shower-bus that gives displaced people a safe place to get fresh and clean.
Vike Beauty // Make up Melt - This revolutionary oil-free makeup removing spray not only cleanses but also nourishes your face at the same time. Simply spray directly onto your dry face and massage in circular motions as your makeup literally melts away, then rise and pat dry. Vike beauty is cruelty-free, sulfate free, phthalate-free, sulfate-free, vegan, and made in the USA. Taking off your make up has never been so much fun.


HAIRCARE

Root // Pretty Hair Day Arrowroot + Citrus Volumizing Dry Shampoo - This natural dry shampoo soaks up excess oil and amps up hair volume. The unique, recyclable, plastic pump bottle gives an aerosol-like application without the yucky chemicals. This product is vegan, gluten-free, paraben-free, cruelty-free and is made in the USA. It's so safe and clean, it can also be used as a makeup setting powder- simply pump a little powder onto a makeup brush and buff to set your look. This brand also carries a bunch of amazing vegan makeup, so check that out too!


FACE SERUM

Mad Hippie // Vitamin A Serum - This Serum is best applied at night, working as an exfoliant while you sleep. It uses a revolutionary new form of vitamin A that is bioavailable in its current state (unlike retinol) and works to reduce the appearance of wrinkles and discoloration, revealing beautiful, youthful skin. I saw immediate results using this serum and I am hooked for life!
Mad Hippie // Vitamin C Serum - A cult favorite and award winning Serum for good reason. Marie Claire calls it "Magic" and I couldn't agree more. Vitamin C is one of the most vital ingredients in any effective skin care routine and can help reduce the appearance of wrinkles & discoloration. This formula also includes, Vitamin E, Ferulic Acid, Hyaluronic Acid, Konjac Root, Chamomile Extract and Clary Sage. They have a money back guarantee too, but I highly doubt anyone takes them up on that- this stuff is incredible. 
Terasana // After Glow Repairing Vitamin C Serum - This gel-like serum smells like fresh lemons, tangerine and lavender and soaks into the skin super quickly. It uses nature's most potent source of vitamin C, the Kakadu plum, Acacia collagen to improve elasticty and uber-hydrating hyaluronic acid. Perfect for use morning and night (followed with the face oil below).
Terasana // Skin Mantra Super-Hydrating Facial Oil - This oil reduces the appearance of redness and wrinkles. Their proprietary, non-toxic formula moisturizes deeply, plumping skin’s appearance and smoothing lines. With ingredients like argan and sunflower oil to help protect skin with fatty acids and promote antioxidant activity. Best used morning and night. Terasana is 100% natural, nontoxic, cruelty-free, ethically-sourced, and vegan. They also use 100% recycled paper for their product packaging and donate one tree for every box sold through thier partnership with One Tree Planted.


SKIN PROTECTION

The Sunscreen Company // CyberDERM Simply Zinc Ultra SPF 50 - Don't let all of your Vitamin C serums' work go to waste, help prevent new sun damage, spots (and skin cancer) by using an SPF daily on your face and body. A reformulation of their cult favorite, this sunscreen has a light-weight feel and incredible ingredient list. The luxurious ZINC formula dries on the skin almost instantly and its sheer tint can be used by all skin tones. This is a sunscreen that can and should be used by everyone, including those with a history of skin cancer, photo-aging, hyperpigmentation, and more. Protect yourself- tans are temporary, skin damage is forever!


INNER BEAUTY

Winged  // Relaxation CBD Gummies - Winged makes Full spectrum, organically grown, hemp CBD products, specifically formulated for women to help with mood, sleep and stress. These relaxation gummies taste amazing and work like a charm. They're 3rd party tested, gluten- free, contain no GMO's and are vegan! They do not contain any ingredients that get you high, so you can sit back like the lady boss you are-cool, calm and collected.
Winged // Radiance Body Oil - This light weight, luxurious, body oil blend penetrates the skin fast, contains 100mg of CBD, keeping your skin hydrated and calm from the outside in. Perfect for irritated or razor burned skin, in even the most sensitive spots with Rosehip & Sweet Almond oils to reduce the appearance of scars and stretch marks. I'm a long-time fan of CBD and this brands checks every box.


FEMALE WELLNESS

Kegelbell // The Vagina Gym - You've heard of Kegels, but have you Kegelbell? This magical gym for your lady parts was just named Indie Beauty Expo Best in Show 2019 for Sexual Wellness Product and Personal Intimate Care. The truth is, 66% of women have bladder leakage, a very common problems due to muscle weakness. From a sustainably perspective, the waste from incontinence liners is completely avoidable simply by using this one product (that will last you a lifetime). Not to mention the confidence and increased pleasure that comes with having a stronger, healthier vagina. Don't be shy, you want to join this gym.


NATURAL BEAUTY

Luna Nectar // Moon Boost Lash & Brow Enhancing Serum - While lash extensions can be pretty and make your beauty routine much simpler, the toxic chemicals and potentially horrible aftermath are NOT worth it to me. This lash and brow serum is 100% natural, vegan, organic and cruelty-free. The silky nourishing serum helps you achieve greater length, thickness, and longevity of your lashes and brows. Simply apply to lash line and brows every evening before bed. And don't worry if you DO have lash extensions, Moon Boost is for you too. It can be used to repair and strengthen your natural lashes, which in turn prolongs the lifespan of your lash extensions.


There ya have it friends, my top picks from The Indie Beauty Expo trends of 2020. If you try any products from my boutique let me know. I'd love to hear about your experience.

Don't forget to USE CODE:
Erineemiller20 for 20% off EVERYTHING!

Until next time...
Erin-Elizabeth
xoxo




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