Friday, August 24, 2018

PURITY COFFEE// Ultra Healthy Organic Coffee

Purity Coffee the only coffee company in the world that is completely focused on maximizing health benefits
Before I say another word I have to admit... I love coffee. I'll take it hot, iced, nitro brewed, a splash of coconut milk, a sprinkle of stevia or even plain black if I have to. It's my favorite drink next to water and I'm always on the hunt for the best new brew. There's a lot of conflicting and confusing info out there about the health benefits of coffee but I found a brand that has broken it all down to the best beans, roasting times and brewing method to maximize this miracle elixir.

The idea for Purity Coffee started with Andrew Salisbury, after his wife Amber began to experience debilitating fatigue. She lived an active, healthy lifestyle and suddenly struggled to perform her daily routine. Amber would often be asleep by 8 p.m. and wake up feeling exhausted. Medical tests revealed nothing and left her and her Doctors without a diagnosis. Andrew and Amber did everything a healthy person did: exercising, eating healthy and organic, getting regular sleep and drinking plenty of water. Nothing seemed to help Amber with the exception of Coffee. She drank 1 to 2 cups in the morning and up to 6 cups throughout day. Andrew became concerned that her coffee intake might be harming her more than helping. So they set out to uncover the real facts about coffee and luckily they found what I wanted to hear.


While older studies have led to confusing headlines and advice about coffee consumption, more recent studies have proven that not only is coffee not unhealthy, its been shown to actively improve health. Over 19,000 studies have been done to measure coffee’s health benefits and their results have overwhelmingly pointed to coffee’s healing properties. Coffee has been shown to decrease risk of diabetes, heart disease, liver disease, Alzheimer’s, and multiple cancers. Research has shown that 3-5 cups of high quality coffee per day has an astonishing array of health benefits.

After two years of research and testing, Purity Coffee launched in Spring 2017. They started with conscious sourcing, a commitment to environmental sustainability, responsibility to the communities where the coffee is grown, and careful attention to the coffee growing process itself. Purity only sources organic, specialty grade beans and tests all green coffee for mold, pesticides, and Ochratoxin A- which can cause kidney damage. Most coffee brands eliminate toxins and mold on coffee by roasting them away but Purity know's that toxins don’t just disappear, they merely change their form. There are also cancer-causing compounds called Polycyclic Aromatic Hydrocarbons (or PAHs) that develop as a result of smoking or over-roasting coffee beans. Purity uses a unique roasting method that retains the most (and WAY more)antioxidants in coffee bean while completely avoiding PAH development and reducing the amount of Acrylamide- which occurs as result of under-roasting.

I prefer whole bean and grind my coffee right before I make it- this also maximizes the antioxidants in your cup!
The final key to the healthiest coffee is the way it's stored, packaged and delivered.  Coffee can often sit in a lonely warehouse or even supermarket shelves for months, losing its health-benefit potency and becoming more likely to cause digestive discomfort. Purity Coffee has a serious commitment to freshness. They only store their green beans for 15 months, roast beans as they are ordered and ship them to you within 48 hours of roasting, in bags flushed with nitrogen.

Purity Coffee’s founders are passionate about sharing healthy, pure coffee, with as many people as they can. They offer a subscription service so you'll always have the freshest beans and a $1.00 sample bag if you'd like to try it before you buy it! This coffee tastes amazing, there's no burnt or bitter taste at all,  I loved its light coco notes and smooth finish.

Order your sample or subscribe today at PurityCoffee.com
and be sure to follow them on Instagram @PurityCoffee

Until next time...
Erin-Elizabeth
xoxo
I brew Purity Organic coffee in my french press every morning and afternoon