PERI // Pure Eco Rag Industry MADE IN L.A.

The Summer Slip Dress in "Urth" by PERI Pure Eco Rag Industry
Pure Eco Rag Industry or PERI is a sustainable, eco friendly women's fashion brand nestled in the bustling streets of Downtown Los Angeles. It all began when the founder, Peri was simply looking for a new job. An ad in the back of LA WEEKLY magazine landed her a dream job in the fabric department at The American Apparel Factory. Aside from their infamous controversies, Peri found herself learning from the other employees, who at the time, were at the top of their field. Everyone involved there had a shared vision of creating a self-sustaining company, providing quality products, quality jobs, education opportunities, a living wage- plus benefits, all while taking the environment into consideration. It was there, where Peri truly built a foundation for her future in ethical fashion.

I'm in The Summer Slip Dress in "Water" by PERI, Pure Eco Rag Industry. I loved playing up the tie dye with other 90's classics. 
Eventually she left American Apparel and worked for a variety of other local designers throughout Los Angeles. While she gained more knowledge and experience, Peri saw first-hand, the excessive waste that most brands and design houses produced from design to production. It was then that she decided to start her own clothing line, but only in a way that would align with her "hippy" fashion roots. PERI's design process is made up of 3 elements: shape, color and fabric. The shape or silhouettes are meant to be easy to wear from day to night. The fabric for each shape is then chosen by how the color will "take" to the fibers. Fabric like Cupro absorbs the color more vibrantly, while other fabrics like Tencel provide a more muted finish. Every garment is hand dyed and no two pieces will ever be the same. Every PERI garment is truly one of a kind.

PERI's newest collection includes muted prints and solid options, plus POCKETS! YES!

Founder or PERI, Peri Donch poses with her designs following an
interview with California Apparel News
At PERI they are constantly discussing new ways to become more ethical and sustainable. They select fabrics, dyes, sewing contractors and dye houses based on how they can grow sustainably together. Their patterns, shipping materials, business cards, and tags are all made on recycled, marker paper. They use only certified organic cotton and all other fabrics are eco-friendly or reclaimed from what otherwise would be wasted. I am madly in love with the variety of options PERI carries for every woman's style. I'm almost certain you'll find something you'll adore.

See this beautiful collection at
and follow them on instagram @1PureEco

Until next time...

A behind the scenes look at the hand-dying process

PERI has a line of fun accessories too