Friday, March 30, 2018

FOR BETTER NOT WORSE // This shirt comes with (grocery)baggage

Did you know that one in five children in the United States go to bed hungry every night? Patricc Reed, the founder of For Better Not Worse calls himself a "difference maker". He's always been more of a do-er than a dreamer. Patricc started this sassy, women's clothing company as a way to give back and help children who suffer from food insecurity right here in America. For Better Not Worse works with school districts in low-income communities that have government subsidized school meal programs, as well as organizations especially focused on children at risk of hunger.

Founder of For Better Not Worse, Patricc Reed high-fives the local kids at
the Boys and Girls club while at the monthly food drop
30 million children qualify and participate in the free or reduced price lunch and breakfast program throughout the U.S. For many kids it's the only meal(s) they will eat in the day. Many children often go without enough food on days when school isn't in session. This can range from a few hours like on school nights, days- over the weekends, weeks- for holiday closures and Summer break which can be months, 42-98 days depending on the school district. Thats why for every item purchased, For Better Not Worse gives an entire bag of groceries to a child in need, no matter what time of year. Instead of simply writing a check to a charity of their choice, once a month a food drop event is organized with the local Boys and Girls Club. Patricc and his FBNW team partner with food brands, go grocery shopping and distribute each bag of food by hand to the children and their families. This allows them to engage directly with the people they are impacting.

Wearing the Date Night Favorites Long Sleeve Tee from For Better Not Worse
These spunky and bold printed tops are insanely soft and drape in all the right places. From heartfelt to hilarious, they have a variety of flirty phrases and powerful statements to express yourself. They can be paired with skinnys or shorts for a casual look or a pair of sweatpants for cozy weekend at home. Before For Better Not Worse, Patricc learned the lesson of self-discipline through his years serving in the Marines. No matter how he woke up feeling, no matter what obstacles stood in the way of his mission, he would persevere and work toward the greater goal. FBNW currently drops food in the Southern California area. Patricc's goal is to one day feed thousands of children across the U.S. every week. He also hopes to inspire young people to adopt more philanthropic business models, not only to thrive but to give back to others while doing so.

Give a bag of groceries to a local child with your purchase on FBNW.US
and find them on Instagram

Thank you so much for reading along.
Your support means the world to me <3

Until next time...

Patricc stands silkscreen in hand, with one of his team members. All of For Better Not Worse Clothing is designed and screen printed in downtown Los Angeles.

For every purchase at For Better Not Worse, a bag of groceries is hand-delivered by the company's founder to a child fighting hunger.
Dream Doer Venice muscle Tee and More More More Boxer Tee

Patricc loads up his car for the For Better Not Worse monthly food drop

Coffee Yoga Puppies Naps Boxer Tee from For Better Not Worse

Friday, March 23, 2018

KIPATO UNBRANDED // Empowering Kenyan Artisans

Top Left, The Double Ring Choker. Bottom Right, The Af-ry-kah Bracelet.
Bottom left Boma Earrings and Horseshoe Necklace
Marta Krajnik spent 12 years working in the international development sector for organizations like Oxfam and the UN Environment. She worked on HIV/AIDS related projects, capacity building, women empowerment and environmental issues. During her years working in Tanzania and Kenya  she became fluent in Swahili and spent her time immersed in the local communities. There she found a common scenario in the low-income area of Kenya; low-paid, yet highly skilled artisans whose salary and livelihood depended on the whim of their powerful employers. While the jewelry industry thrived for the luxury brands there, the people that handcrafted them often did not.

Founder of Kipato Unbranded Marta Krajnik sits with a local Kenyan Jewelry Artisan
So, in August 2015 Marta founded Kipato Unbranded, a social enterprise that collaborates with local jewelry makers in Nairobi, Kenya. This all women-run company helps promote the artist's true talent and skill by giving them access to larger, more fair markets.  The word Kipato is Kiswahili for "income" to highlight the social justice at the core of the company. The team ensures that their artists are empowered by the work they do and receive fair wages for it.  50% of profits from their work, whether international or local go directly to the artists, creating an income model that is sustainable and fair to them. They are "unbranded" because they focus on jewelry made by everyday people, for everyday people- including the Kenyans and Africans, in hopes of creating an enterprise that is accessible and approachable to everyone.

Wearing the Inverted Rain Drop Earrings and Tear Drop Necklace

Just a few of the Rings from Kipato Unbranded
Everything they make is from recycled products, their packaging and operations are eco-friendly too. This simple and ethically responsible brand has so many versatile styles to choose from. Perfect for a red carpet event or a casual Sunday afternoon with friends. There's a level a quality and craftsmanship you can feel in every piece and knowing the story behind it makes it even more special.

To see the full collection go to
and find them on Instagram

Until Next time...

Wearing the Inverted Rain Drop Earrings and Tear Drop Necklace by Kipato Unbranded
The Rosary, Tear Drop And Bullet style necklaces by Kipato Unbranded

Friday, March 16, 2018

SAGJOL // Art inspired Denim MADE IN L.A.

Sagjol Art and Clothing Designs. Top right- The clothing line was inspired by this "See from Your Heart" Painting
The idea to promote unity, acceptance and love for ourselves and everyone around the world came to Sarah Marchand first through a painting she created and called "See from your heart". That painting then inspired a more simplified logo that would become the icon of her premium, American-Made, clothing line. SAGJOL, pronounced “Sa'jol” is an acronym that stands for "Sewing Acceptance Globally, Justifying Our Love" and that's exactly what Sarah hopes to do through her clothing.

Wearing the SAGJOL Bomber Jacket in Black & Patrice Crop Flare with Frayed Edge pants

Sarah Marchand was raised in the UK and moved to America when she was just 20 years old.  Her upbringing left her feeling uncomfortable in her own skin, she thought of herself as tall, boring, thin and plain. Until one day she was scouted by a modeling agent at the age of 17 and with the encouragement of her friends she started a runway career. Without money for traditional college or any formal training she decided to jump into the fashion industry. Sarah was a reluctant and nervous model who eventually became a fashion designer inspired by the message of universal love and acceptance.

SAGJOL clothing has a classic upscale vibe with a very unique and unexpected twist. Every piece features the signature "See from your Heart' logo differently- in the jacket lining, on the face of the buttons and even embroiderey in some cases. SAGJOL jeans are made with recycled ketchup bottles. Yes, you read that correctly. The fabric is produced by collecting used plastic ketchup bottles that are then broken down into tiny pellets. The pellets are spun into a fine thread that gets wrapped in cotton and woven into denim fabric. This magical recycled, earth-friendly fabric is prepared and milled in North Carolina using "spun by the sun" technology. The fabric is then shipped across the country to California and the clothing is constructed right here in L.A.

Wearing the Trucker Jean Jacket & High waisted Wide-Leg Jean in Midnight Blue made from recycled ketchup bottles

In addition to this unique denim fabric, SAGJOL only produces small runs of each style which allows them to purchase locally and more sustainably. It also means that you, the customer are getting a truly limited edition garment. SAGJOL donates a portion of their profits to Human and Animal Rights organizations too. When asked what makes SAGJOL different from other brand Sarah replies"At the end of the day, we all cover ourselves in fabric, it’s the details that a designer brings that sets each brand apart, but with SAGJOL it’s not just about the designs and details, it’s also about the soul."

Check out all the denim and more at
and on Instagram

Until Next time...

Friday, March 9, 2018

THE BLUE FEET FOUNDATION // Kid Brothers saving the Blue-Footed Boobie

Bottom Center, Pro Hockey Player, Kevan Miller wishes the boys well with The Blue Feet Foundation

Last year at The Fessenden School in Mr. Banister's 5th grade class, Will Gladstone learned about a wacky bird called the Blue-Footed Boobie. The funny name was given for its bright blue feet and lack of fear for humans. The people who first discovered them found this lack of fear for anything absolutely bonkers (also known then as a boob), thus the word "boobie" at the end. These goose-sized, friendly birds are found on arid, tropical and subtropical islands off the Pacific coast of South America and have steadily been declining in population. The birds' numbers have dropped more than 50 percent in less than 20 years. Researchers speculate that a lack of sardines, a source of food for the birds could be to blame. Habitat loss and egg collecting also threaten the species.

The Blue-Footed Boobies
After learning about their endangerment in class, Will was so worried about this curious, clumsy bird that he wanted to do something to help them. He wondered how he could raise money for the cause and then came his great idea. Inspired by the blue feet of the bird he thought, why not sell bright blue socks to spread awareness! To make a short story even shorter, he put his dream into action and started his own business.

Matty and Will being interviewed by local FOX 25 news channel for their business

Will and his younger brother Matty are now business partners at The Blue Feet Foundation. In the past year, the brothers have sold more than 2,000 pairs of socks, shipping them to 18 countries and 47 states. All the proceeds (each pair costs $12.50) go to the Galapagos Conservancy, a non-profit dedicated to protecting the islands’ wildlife. Mr. Banister, Wills' teacher, hopes that someday the lesson of the blue footed booby will have a happier ending, thanks to Will and Matty's effort.

A major sales milestone marked for The Blue Feet Foundation 

The boys, now 13 and 10 years old, hope to go out of business eventually too. Meaning the birds are well and thriving. It's so inspiring to see such young people care and take real action to save our earth and its creatures.  These brothers are the youngest CEO's I have featured yet but I hope they won't be the last. Hats off to these kids, they really are the light on the horizon of our future.

You can support the Blue-Footed Boobie too at
and on Instagram @TheBlueFeetFoundation

Until next time...

Friday, March 2, 2018

HALF UNITED // Giving Back is the New Black

Half United is a sibling founded brand based in Wilmington, North Carolina. They are fighting against child hunger around the world with Fashion. When asked how and where it all started, brother and sister Christian and Carmin Black both agree, it all began at the heart of their home. With an entrepreneurial mother who designed merchandising for major fashion brands, while also owning a few restaurants and a father who ministered in churches internationally, fashion and philanthropy collided, thrived and inspired the siblings throughout their lives.

Co-Founders of Half United, Carmin and Christian Black documenting their travels
In 2009 after an internship with TOMS shoes, a bag full of bullet casings and a $200 startup investment, Carmin walked away from a bright future in journalism to create Half United with her brother Christian, just after he graduated high school. The name Half United came from a few different aspects of the company. The support of your purchase is you doing your HALF by UNITING together to make a positive difference. It also comes from the two halves of siblings upbringing, half fashion and half passion for helping people- united into one brand.

Wearing the Fight the Good Fight Muscle Tee in Mauve
 & the Fighting Hunger Bullet Necklace in rose gold
Every product sold by Half United provides 7 meals to a child. To date the brand has provided over 600,000 meals to kids in need. Every three months, half of the profits made from sales are divided and donated to charity partners in the USA, Cambodia, Fiji and Haiti. The metal goods they sell are manufactured right here in LA and are assembled in North Carolina. All the clothing that has screen printing is done locally there too. In an effort to empower the Haitian people, Half United also employs local artisan's in Haiti who help to make the beaded styles they sell.

Carmin, Christian and some of The Half United Team

I am so happy that brands like Half United exist and thrive. They have been featured in Nordstrom, Target, Causebox, and Good Morning America- just to name a few. They truly have an admirable sense of style and social consciousness we could all take note from.

Fight the Good Fight at
and find them on Instagram

Until Next time...


The Haitian Coin Necklace by Half United

Co-Founder of Half United, Carmin Black plays with local students while traveling

In the workshop with Half United

Half United's iconic Fighting Hunger Bullet Necklace

Half United's Travel Far Give Wide top